Track List (decide track order, gather info from class, be sure spelling of titles, names, etc. is error-free!. This needs to go to Mr. Barrett so our graphic artist can include it in album notes.).
Rest of Album Art: Look at last year's CD art (cover, inserts, back panel, CD label). Work with Business manager to decide how much/what we want this year. Provide the "copy" for these panels (electronically) to Mr. Barrett so our graphic artist can incorporate it.
Lead class in all aspects of the project (see below) - Keep each role moving forward by suggesting, deciding, steering, problem-solving, etc.
Please include the following terms within your promotional materials:
Parkland High School (chorus, band, etc)will donate all proceeds from the sale of (title needed) Holiday Music CD to the American Red Cross. The students of Parkland High School are helping people affected by disaster like SuperStorm Sandy, as well as countless crises at home and around the world, by making a donation to support American Red Cross Disaster Relief.
“The American Red Cross name and emblem are used with its permission, which in no way constitutes an endorsement, express or implied, of any product, service, company, opinion or political position. The American Red Cross logo is a registered trademark owned by the American Red Cross. For more information, please visit//www.redcross.org//.”
Work with production team and Business Manager to design/execute a sales strategy. You can examine, w/the Business Manager, sales records from last year's project to determine effectiveness of various events/strategies.
Traditionally this has been sales tables at all PHS secondary (HS, MS) Winter Concerts. You'll have to create a schedule and sign up class members. You should contact the music director of each concert well ahead of time to ask them to "plug" the CD during the concert, and request any physical needs (table, extension cord, etc.).
We also have sent a PDF order form around to all of the district's employees from which they may pre-order CDs. Assuming we'll do this again, you'll need to design the PDF form (you can base it on last years) - SAMPLE ORDER FORM doc and SAMPLE ORDER FORM pdf.
In the past, we've used posters around the building (we have to request permission w/the office for this), and in area businesses, to generate buzz - CD Sale Sign.doc.
Each class member should sign up to work 2 events on your calendar/schedule.
PUBLIC RELATIONS: Chad Snyder
Start by writing a Press Release that summarizes concisely and in an attention-getting way any major events associated with the project. The first of these (perhaps the only) will be the launch event. Take a look at last year's press release to get an idea what you need to create. You'll send this electronically to the PSD's Director of Public Relations, Nicole McGalla, who has a media distribution list and can forward it to everyone. Here is a SAMPLE PRESS RELEASE (doc) and SAMPLE PRESS RELEASE (pdf).
Take pictures of all aspects of what we do; use these when you can (send to Social Media Director, etc.)
Work with marketing and social media to get the word out about the project - generate buzz/interest to help sales.
Include links on blog for ordering online. Include 30-45 second sound clips of each track so visitors to blog can sample the CD. Blog frequently about all aspects of the project: artists, tracks, launch event, the charity, upcoming sales events, etc.
Each class member needs to prepare their 30-45 sec. MP3 and deliver to you ASAP.
CLICK HERE TO DOWNLOAD HI-RES VERSION OF THE CD COVER
CLICK HERE FOR A HI-RES VERSION OF THIS RED CROSS BANNER
PRODUCER: Oksana Wittbrodt
Track List (decide track order, gather info from class, be sure spelling of titles, names, etc. is error-free!. This needs to go to Mr. Barrett so our graphic artist can include it in album notes.).
Rest of Album Art: Look at last year's CD art (cover, inserts, back panel, CD label). Work with Business manager to decide how much/what we want this year. Provide the "copy" for these panels (electronically) to Mr. Barrett so our graphic artist can incorporate it.
Lead class in all aspects of the project (see below) - Keep each role moving forward by suggesting, deciding, steering, problem-solving, etc.
"The Books" for 2011 ProjectKayla Lower (lowerk@parklandsd.org) - Advisor to PHS Red Cross Club.
Credits listing for CD insert
Please include the following terms within your promotional materials:
Parkland High School (chorus, band, etc) will donate all proceeds from the sale of (title needed) Holiday Music CD to the American Red Cross. The students of Parkland High School are helping people affected by disaster like SuperStorm Sandy, as well as countless crises at home and around the world, by making a donation to support American Red Cross Disaster Relief.
“The American Red Cross name and emblem are used with its permission, which in no way constitutes an endorsement, express or implied, of any product, service, company, opinion or political position. The American Red Cross logo is a registered trademark owned by the American Red Cross. For more information, please visit //www.redcross.org//.”
Direct persons interested in ordering a physical CD to visit: www.amprds.com/12parkland
ASSISTANT PRODUCERS: Will Marshall, Xavier Roden
Lead class in selecting charity (try to establish a contact person w/the charity - they may be able to help w/marketing, provide resources, etc.)
Plan/execute the CD launch event.
Assist Producer in all aspects of the project - be helpful where ever there is a need.
RED CROSS of the LEHIGH VALLEY -
Our contact at LV Red Cross is Megan and her phone # is 610-865-4400, megan.pildis@redcross.org
RED CROSS - HURRICANE SANDY RELIEF INFO - I filled out the online form, applying for Red Cross Branding.
BUSINESS MANAGER: Nick Hugo
Look over last year's financial records, get pricing for this year from duplicator, Harry Fox Agency licensing (see Dr. W), etc.
Decide with production team how much to charge for this year's CD, and how many CDs to order from duplicator. (Decided: 350)
Work with marketing to determine ways to make sales successful.
"The Books" for 2012 Project
"The Books" for 2011 Project
RECORDING ENGINEER: Connor Reitz (& Nick Hugo)
Assist individuals with any live recording chores they still have. Help Nick record and produce PHS Chorale (Mon., Nov. 5, 4:00-5:15 p.m.).
Run live sound for launch event (mostly karaoke singing with our tracks).
Help Social Media Director with sound clips he'll use for project blog.
MARKETING (SALES): Jon Petrulsky
Concert Sales Tables
MARKETING (Advertising): Najee Redmond & Josh Fridinger
Work with production team and Business Manager to design/execute a sales strategy. You can examine, w/the Business Manager, sales records from last year's project to determine effectiveness of various events/strategies.
Traditionally this has been sales tables at all PHS secondary (HS, MS) Winter Concerts. You'll have to create a schedule and sign up class members. You should contact the music director of each concert well ahead of time to ask them to "plug" the CD during the concert, and request any physical needs (table, extension cord, etc.).
We also have sent a PDF order form around to all of the district's employees from which they may pre-order CDs. Assuming we'll do this again, you'll need to design the PDF form (you can base it on last years) - SAMPLE ORDER FORM doc and SAMPLE ORDER FORM pdf.
In the past, we've used posters around the building (we have to request permission w/the office for this), and in area businesses, to generate buzz - CD Sale Sign.doc.
Each class member should sign up to work 2 events on your calendar/schedule.
PUBLIC RELATIONS: Chad Snyder
Start by writing a Press Release that summarizes concisely and in an attention-getting way any major events associated with the project. The first of these (perhaps the only) will be the launch event. Take a look at last year's press release to get an idea what you need to create. You'll send this electronically to the PSD's Director of Public Relations, Nicole McGalla, who has a media distribution list and can forward it to everyone. Here is a SAMPLE PRESS RELEASE (doc) and SAMPLE PRESS RELEASE (pdf).
Take pictures of all aspects of what we do; use these when you can (send to Social Media Director, etc.)
Work with marketing and social media to get the word out about the project - generate buzz/interest to help sales.
SOCIAL MEDIA DIRECTOR: Aaron Hughes
Establish a blog, facebook group, Twitter feed, etc. to generate buzz/interest and help sales.
Include links on blog for ordering online. Include 30-45 second sound clips of each track so visitors to blog can sample the CD. Blog frequently about all aspects of the project: artists, tracks, launch event, the charity, upcoming sales events, etc.